What India Eats – Qmin discovers new food trends
Staying true to one’s roots, Indian cuisine stood out as the most preferred among Qmin consumers, followed by Italian, Thai and Chinese.
It is said that ‘Food is the way to one’s heart’ – and rightly so. While the pandemic brought the joy of eating out to a grinding halt, food continued to be the catalyst that kept people connected with family and loved ones. Qmin, the food delivery platform by Indian Hotels Company (IHCL), which was launched in 2020, has won over hearts as it brought popular dishes from IHCL’s signature restaurants to the safety of guests’ homes.
With food delivery becoming the flavour of the season, Qmin has unearthed some new and interesting food trends that define India’s food consumption patterns within the first year of its service. Serving over 1 million happy customers in the first year itself, Qmin delivers food in 16 cities from over 70 restaurants across 35 IHCL hotels in India.
The Qmin app, which is the only app in the country that can serve the same curated menu to over 2,000 people across many cities simultaneously, leverages IHCL’s extensive network of hotels and is a popular choice for those looking to host virtual celebrations, gatherings and meetings. With over 3 lakh downloads, the app has an ever-growing user base, and is also available in the US, UK, UAE, Singapore, Hong Kong and Germany, through which one can seamlessly order a Qmin experience for family and loved ones back home in India.
While Delhi might be the foodie capital of the country, Mumbai leads in the number of deliveries, followed by Delhi and Bengaluru. Staying true to one’s roots, Indian cuisine stood out as the most preferred among Qmin consumers, followed by Italian, Thai and Chinese.
President, an IHCL SeleQtions hotel in Mumbai, delivered the highest number of meals with its legendary Fiamma Pizza being the best-selling vegetarian dish. For the non-vegetarian lovers, Gaeng Kiew Warn-Je (Thai Green Curry with Chicken) was the go-to choice, making it a best-seller. Popular dishes such as vegetable noodles, dal makhani, paneer tikka and mutton biryani too featured in the list of the most popular dishes in the past year.
With Qmin also offering a wide variety of choices – curated festive menus to comfort food, subscription meals and immunity-boosting INNERgise menus, it has fast become one of India’s popular food delivery platform. With an online patisserie and deli and added loyalty program features for customers, there is something to satiate everyone’s tastebuds.
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