Viiking Ventures acquires marketing and distribution of Goa’s King’s Beer
IN ORDER to get beer lovers across the country to get taste of Goa’s famous King’s Beer, Viiking Ventures has acquired the marketing and distribution rights for the beverage across the country. As of now, the drink is available only in Goa, though the plan is to make is available throughout India in a phased manner.
The new brand was unveiled by Sachiin Joshi, Chairman, Viiking Ventures, along with Moksh Sani of Living Liquidz and Vijay Monte Cruz of Impala Distillery and Brewery Ltd at a function in Mumbai.
Impala Distillery and Brewery Ltd. and Viiking Ventures will form a partnership, valid for 20 years. Impala Distillery will manufacture and bottle the beverage, while all marketing responsibilities will be handled by Viiking Ventures.
Joshi revealed that talks are also underway to acquire scotch and whisky brands.
Post this acquisition, the beer has been rechristened ’Goa Kings’.
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