Thomas Cook, SOTC launch Diwali Mahotsav – Holiday Sale
Special discounts and free offers with strong focus on health and safety
Consumer data/ insights revealed in the Thomas Cook & SOTC Third Holiday Readiness Report 2021 highlight that Gujaratis are displaying strong travel appetite: 71 per cent are keen to resume travel in 2021 and 51 per cent are ready to travel during the upcoming Diwali festive season. To accelerate this demand, Thomas Cook India, and its group company, SOTC Travel, have launched Diwali Mahotsav with attractive pricing, unbeatable offers and special Gujarati Tours accompanied by a Gujarati tour manager with a unique Diwali celebration night on tour. The Diwali Mahotsav invites Gujaratis to celebrate the festival of lights with family and friends, while exploring a new destination and building close bonds.
The Diwali Mahotsav special offers include companion free offer to Dubai, Maldives, Andamans, Himachal and Kashmir and Dubai Diwali Special, a fully loaded tour including a special Gujarati dinner and heavy discounts on international tours to Egypt, Switzerland, Swiss and Paris as also on India holidays to Andamans, Himachal, Kashmir. With 65 per cent Gujarati consumers reiterating their strong focus on health and safety, Thomas Cook and SOTC’s TravShield - Travel Safety Commitment encompasses meticulous safety protocols in association with Apollo Clinics.
“Diwali brings with it very special festive joy and cheer. With our research indicating that Gujaratis are looking forward to travel and celebrate with family and friends, we have designed special India and international holidays with attractive offers like Buy One Get One and special family discounts. To make it extra special, our Gujarati Tours include a Gujarati speaking tour manager, a special Diwali night celebration and all meals included – a complete package to celebrate the festival with loved ones,” says Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited.
“Diwali this year falls on a Thursday, a perfect opportunity to indulge in an extended weekend holiday with family/ friends, while exploring exciting destinations in India and overseas. With borders opening up and vaccinated travellers being welcomed, travel demand from our Gujarati customers has been seeing strong growth. Our ‘Diwali Mahotsav’ packed with special deals and discounts, intends to benefit our Gujarat based consumers and help them enjoy a perfect Diwali holiday,” puts in Daniel D’souza President & Country Head, SOTC Travel.
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