The partnership aims to deploy a multi-pronged strategy focussed on product development, knowledge-training and marketing.

Travel services company Thomas Cook (India) Limited has signed a strategic agreement with Maldives Marketing and Public Relations Corporation (MMPRC) in a sustained endeavour to promote the Maldives by boosting visibility and visitations from the India market. This partnership aims to deploy a multi-pronged strategy focussed on product development, knowledge-training and marketing. The marketing campaign would extend across a viable range of external media and owned properties, including print, digital and social media platforms, web messages, emailers, etc with an aim to position the Maldives as a top-of-mind destination and accelerate demand from India’s families, couples/honeymooners, millennials, young professionals, MICE and B-leisure segments.

Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, “Maldives is a valuable and strategic partner for us at the Thomas Cook India Group and we are delighted to sustain our collaboration with Maldives Marketing and Public Relations Corporation (MMPRC). Our agreement has been timed perfectly to leverage India’s key booking season for the upcoming Summer holiday season. Our multipronged approach is strategic and long term: with an unerring eye on knowledge/education of our front line teams, strong product focus and attractive promotions to showcase Maldives. We plan to maximise our powerful omnichannel network to benefit this partnership - offering customers the choice and convenience of selecting their preferred mode of contacting us: via our holiday app, virtual holiday store, website, call centre or extensive retail network pan India.”

Speaking on the partnership with Thomas Cook, MMPRC’s Chief Executive Officer and Managing Director, Thoyyib Mohamed, said, “India has been a top source market to the Maldives in the past couple of years, citing that the market played an imperative role in the recovery of the tourism sector post COVID. This campaign with Thomas Cook would further boost bookings and arrivals from India for the upcoming summer season and beyond.”