Thomas Cook India and SOTC tap into growing demand for active outdoor holidays
Launch wide range of trekking tours across Kashmir, Himachal, Uttarakhand, Ladakh and Sikkim
The pandemic induced restrictions of over two years have created a new found respect for Nature and the outdoors, more so for work-weary warriors longing to get away from the stresses/ hustle-bustle of city life. Thomas Cook (India) Limited and SOTC Travel, having identified strong pent-up demand for outdoor and adventure travel, have curated a distinctive portfolio, India Trekking Tours – timed perfectly with the onset of the country’s trekking season. The companies’ diverse range of treks include a five-day trip to Chopta Tungnath Chandrashilla Peak Deoriatal to a 15-day one to Everest Base Camp.
Thomas Cook & SOTC’s internal data reveals that a significant 51 per cent respondents indicate a strong appetite for trekking/ hiking trips – and this is across India’s metros, mini metros, Tier II and Tier III cities. The companies’ India Trekking Tours hence intends to leverage this latent demand and inspire both experienced trekkers and first timers with programs that offer varying levels of expertise. In addition to hotels, India Trekking Tours offer unique accommodation, including rugged tented camps, lodges, guesthouses and homestays.
The companies’ product range captures India’s diversity of breath-taking mountainous terrain: Sikkim’s dramatic landscapes, turquoise alpine lakes of Kashmir, arid desert topography of Ladakh, lush valleys of Himachal and Uttarakhand awash with vibrant flora-fauna, mountain springs and the source of her mighty rivers, quaint picturesque villages, temples/monasteries, to the highest summit of all – the Everest Base Camp! Thomas Cook & SOTC’s experts have put together a trekking calendar to help plan a trek that is truly life changing.
“Post two years of restrictions, our customers are all geared to escape into India’s scenic mountain terrains – with the added benefit of a digital detox experience. And so, our thoughtfully designed India Trekking Tours are packed with exciting experiences across India’s exceptional landscapes. Each tour is accompanied by an expert trek leader, guide, cook; includes essential equipment and medical kits and oxygen cylinders; with all meals included. We invite our customers to embark on a journey of discovery with our exciting trekking product range, starting at an affordable price,” said Rajeev Kale, President & Country He
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