To enhance brand value with focus on strong brand positioning and creating a positive workforce environment

Vandita Singh has joined The Fern Hotels & Resorts as General Manager - Marketing & Communication. Singh brings with her 10-plus years of rich and diverse global experience of working with some of the biggest brands in the world like Qatar Airways and Ogilvy and Mather across the Middle East, India and Nepal. She has completed MSc in marketing and management from Lancaster University.

In her career journey, she has contributed to the global success of Qatar Airways with large scale events, CSR and sponsorship tie ups with FIFA, AS Roma, FC Bayern Munich, UNICEF, Farnborough air show etc. She comes with strong roots in the service industry driving multimillion dollar projects. Her strengths are her strategic and analytical skills with deep marketing knowledge of topline, sponsorships, market analysis, brand positioning and digital marketing.

Singh is keen on collaborating with the team towards building on the brands performance while striving to further enhance brand value focussing on a strong brand positioning of the hotels and creating a positive workforce environment.