To lead development and execution of communications strategy and new marketing initiatives

Accor has announced the appointment of Sneh Jha as Director of Marketing & Communications, India & South Asia. Jha brings over 14 years of versatile experience in handling brand marketing, corporate communications and strategy functions for brands across the hospitality, advertising and technology industries to the role. 

As Director of Marketing & Communications, Jha will be responsible for leading the development and execution of Accor’s communications strategy, planning and implementation of new marketing initiatives alongside exploring and activating new partnerships and alliances. She will be overseeing the marketing and communications activities for 55 operating hotels across ten brands including Raffles, Fairmont, Novotel, Pullman, Sofitel, Mercure and ibis.   

Congratulating Jha on her appointment, Puneet Dhawan, Senior VP Operations, India and South Asia said, “We are very excited to welcome Sneh to her new role with Accor. Her deep knowledge of marketing brands across industries and her expertise will help us drive strategic conversations with both, our internal and external stakeholders. We are confident that her valuable experience will further strengthen our positioning in the country.” 

In the past, Jha has been associated with brands such as PMG Asia, OYO Life and Stanza Living. In her previous role, Jha oversaw the new marketing initiatives and planning of content and communication as Head of Brand Marketing and Corporate Communications at Blackberry Menswear. 

“It is exciting to return to my first love, hospitality. At Accor, I look forward to using my experience to curate strategic initiatives and bringing our best to our guests and business partners.” Jha said about her new role.