Singapore aiming to be among most preferred urban destinations over next decade

The country resonates greatly with the World Tourism Day 2022 theme announced by UNWTO

Photo Credit : Visit Singapore Webite,

World Tourism Day 2022, is today 27th September, and all countries are gearing up for it. The theme for this year is Rethinking Tourism, which coincides with Singapore’s ongoing SingapoReimagine campaign, that invites Indian tourists to re-envision and rethink what Singapore has, to offer. With its new, sustainable, and reimagined offerings, Singapore resonates greatly with the theme announced by UNWTO.

Over the next decade, Singapore Tourism Board's (STB) objective is to develop Singapore as one of the world's most preferred urban destinations. To achieve this, STB will ensure steady efforts in the tourism and travel-related sectors and contribute to national-level sustainability goals. These initiatives will create more opportunities for cross-industry collaboration and motivate businesses to back Singapore's enduring impression as a sustainable destination.

STB's tourist sustainability strategy and roadmap align with the Singapore Green Plan 2030, a pan-Singapore campaign to push Singapore's national objective on sustainable development. The Green Plan, launched in 2021, will map ambitious and clear goals for the following ten years, reinforcing Singapore's obligations under the UN's 2030 Agenda for Sustainable Development. In addition, an extra 1,000 hectares of green space will create recovery plans for 130 animal and plant species. Furthermore, a new series of sustainability-themed tours will be gradually launched beginning in December 2021, bringing tourists through the unique tradition, wildlife, and environment of Sentosa and neighbouring islands.

There are several examples of Singapore’s approach to sustainable tourism. To begin with, the Singapore Hotel Association has set up a Hotels Sustainability Committee to drive industry-wide adoption of sustainability practices. Furthermore, Singapore’s resort island, Sentosa aims to become a globally recognised, certified sustainable tourism destination and transform itself into a carbon-neutral destination by 2030.

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