Singapore Tourism Board reimagines travel with an immersive Virtual FAM experience

More than 200 agents from the travel trade fraternity came together to experience Singapore virtually which was held on two days.

The Singapore Tourism Board (STB) took its Indian travel partners on an immersive virtual tour of Singapore filled with fun and diverse experiences, ranging from a wildlife tour up close with animals to a mixology masterclass.

The SingapoReimagine Virtual Experiences Familiarisation Day aimed to create a differentiated and immersive experience for the travel trade fraternity in India, and to reimagine and evolve their definition of travel. The event was held for travel agents all over India. 

A reimagined experience of travel in the future

The tour kicked off with a virtual in-flight experience of landing in Singapore on Singapore Airlines, which was a much-welcomed throwback to the days of pre-pandemic travel. The agents went on to enjoy edutainment tours that were conducted by Wildlife Reserves Singapore, getting up close virtually with the animals at the Singapore Zoo, and a virtual stroll down by the Singapore River, one that was livened up by games, quizzes and nuggets of trivia by Monster Tours.

The guests were treated to a curated Singapore-themed lunch with a sumptuous spread delivered to their homes. They also toured the Brass Lion Distillery, a full-fledged working distillery known for its special Singapore dry gin. The highlight of this session was a cocktail making masterclass conducted by the Distillery’s brand ambassador and mixologist, Kino Soh, complete with specially-curated cocktail hampers delivered to the agents so that they could try their hand at mixing the drinks during the session.

Akhil Verma, Director, Brand Solutions, Tripoto Travels Pvt. Ltd., said, “This SingapoReimagine event was brilliantly put together and showcased how technology will pave the path for travellers in the new age. The event flowed well, was thoroughly engaging and transported me to Singapore again.

Consumers may have appetite for such experiences

A straw poll of all participants found that more than 80 per cent of the agents would recommend such a session to their customers while physical travel is not possible. These are good indications of how such virtual experiences may be positioned to interest consumers before travel reopens. 

The virtual agent familiarisation event is the latest initiative by STB to connect with travel trade partners. It demonstrated how an immersive virtual event with a full day program can be creatively and seamlessly delivered while keeping the audience fully engaged and entertained.

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