Launches ‘Savour Singapore in Every Bite’ Food Festival in Mainland China

Shangri-La Group and Singapore Tourism Board have come together to present the Savour Singapore in Every Bite food festival across seven cities and nine Shangri-La and Kerry hotels in Mainland China. To celebrate the 28th Singapore Food Festival (SFF), China World Summit Wing, Beijing; Kerry Hotel, Beijing; Pudong Shangri-La, Shanghai; Kerry Hotel Pudong, Shanghai; Shangri-La Guangzhou; Midtown Shangri-La, Hangzhou; Shangri-La Chengdu; Shangri-La Shenyang; and Shangri-La Xi’an pay tribute to the local flavours that create Singapore’s rich culinary culture with immersive dining experiences helmed by master chefs. The festival which took off on August 27 ends September 16, 2021. 

Diversity and inclusivity are two of Singapore’s guiding principles and they also form important parts of the nation’s food culture. From exquisite Michelin-starred restaurants to authentic hawker centre dishes, Singapore’s culinary scene embraces tradition and innovation, the East and the West. To showcase this rich heritage, the Singapore Tourism Board has hosted the SFF annually since 1994. This year, SFF will invite foodies to explore Singapore’s gastronomic landscape by partnering with Shangri-La Group to bring the authentic taste of Singapore to Shangri-La’s guests in China. 

“There is a profound connection between Shangri-La and Singapore as our first hotel opened in Singapore 50 years ago. We have been inspired by our Asian heritage and committed to bringing the best of Asia to our guests through heartfelt hospitality and gastronomic innovation. We are honoured to work with Singapore Tourism Board on this special celebration. While international travel is yet to resume, I look forward to taking our guests on a memorable journey to Singapore through authentic culinary experiences,” said Sunny Paw, Deputy CEO and Executive Vice President, Operations, China, Shangri-La Group.

“In addition to an exciting array of activities lined up in Singapore for locals this year, we have also extended the programming by partnering esteemed partners to bring SFF to the doorsteps of Chinese consumers,” said Juliana Kua, Executive Director of Singapore Tourism Board Greater China. “Among which, we are excited to join hands with Shangri-La Group, known for honouring Asia’s traditions through the delivery of authentic flavours, and co-present exclusive menus that incorporate the vibrant Singaporean cuisine. With that, we’d like to invite consumers to indulge in the gastronomic feast right at Shangri-La hotels and savour Singapore in every bite.”