Petpooja launches restaurant marketing tool Tvito
It is meant to empower restaurants to engage with their audience via digital marketing in a simplified manner
Petpooja, a next-generation restaurant management platform offering state-of-the-art POS (Point of Sale) software to manage restaurant billing inventory, has launched Tvito, a restaurant marketing tool. With over 50,000 customisable templates of over 20 cuisines, it is meant to empower restaurants to engage with their audience via digital marketing in a simplified manner.
Through year-long research, the Petpooja team found that 30-40% of restaurants miss out on business opportunities due to the lack of digital marketing on social media platforms. On average, restaurateurs spent Rs 300 for one graphic, which, if delayed, became an expense rather than a tool or investment. To help optimise costs, Tvito by Petpooja will provide restaurant owners with relevant content and design options on their smartphones within a minute.
The highlight of the tool is its simplicity. With three clicks, restaurant owners can post the promotional graphic on social media. Further, in the selected template, one can edit both text and image content, reposition and resize the logo, edit the food image and share it directly on their social media pages. With a straightforward, user-friendly interface, Tvito enables restaurant owners and staff to manage social media marketing seamlessly. And given this model, the app has been incredibly successful. Within just a week of its launch, Tvito has added more than 3,000 users from Play Store downloads. Currently, Petpooja is offering Tvito to restaurants free of cost. However, the platform plans on monetising the service at affordable pricing, bearing in mind the fast-growing F&B space among SMBs in India.
Tapan Patel, VP of New Initiative, Petpooja said, “The F&B space is expanding at a breakneck pace in India, with new restaurants emerging frequently. Given the cut-throat competition, restaurants need to be able to reach customers efficiently, and content and design are instrumental in helping them achieve this. With Tvito by Petpooja, restaurants can engage with their audience in a unique yet impactful manner. We have built Tvito specifically as an easy-to-use application that will allow staff and restaurant owners to leverage it to drive customer reach and acquisition. We have already received a phenomenal response from restaurants who use Tvito, and we will continue to improvise the tool to enhance its workings.”
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