OYO announces one free night stay for loyalty programme members
While Wizard Gold members are eligible for the reward night after a five-night stay, Wizard Silver members get the reward after six-night stay and Wizard Blue members after seven-night stay
OYO has announced that its customers will be eligible for a free stay after every five-night stay. The initiative aims to boost travel in post-pandemic India. The free room night offer will be available to the Gold members of its loyalty programme called Wizard. Designed for the frequent traveller in India, Wizard will also offer up to 10% discount on OYO’s Wizard hotels across India, among other benefits.
Speaking on the launch of the revamped loyalty programme OYO Wizard, Shreerang Godbole, SVP - Product & Chief Service Officer - OYO said, “OYO caters to value conscious customers, be it families, friends, small business or even employees of large corporates. Our incentives such as free room nights and discounted stays give yet another compelling reason for them to choose to stay at OYO repeatedly. Our share of nights booked by repeat customers in India was over 70% in the year ended March 31, 2021. We believe that our improved loyalty offerings will appeal a lot to this large customer base.”
With over 9.2 million members, the OYO Wizard loyalty programme aims to reward OYO’s regular customers. Across India, Delhi, Bangalore and Hyderabad are the top subscriber markets for OYO’s loyalty programme.
At present, OYO Wizard is available across three tiers – Wizard Blue, Wizard Silver and Wizard Gold. As a member, Gold customers are entitled to one free stay per year after five nights stayed at OYO. Wizard Silver and Blue customers can enjoy a reward stay after six and seven nights respectively. In addition to this, Gold members are also eligible for unlimited ‘Pay at hotel’ bookings rather than having to prepay for their bookings. OYO has also tied up with over 13 brands such as Dominos, Lenskart, Rebel Foods and Gaana, among others, to offer users discount coupons and vouchers to its Wizard club members.
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