Meliá Hotels International launches Travel for Good campaign
The hotel chain makes an appeal for more sustainable and responsible tourism
A leader in sustainability, Meliá Hotels International, is rewriting the script for tourism with its new Travel for Good campaign.
The campaign, which was launched to coincide with World Tourism Day on September 27, focusses on four key pillars: environment, people, community and good governance.
"Our passion for hospitality drives us to respond to global challenges, viewing sustainability as a fundamental driver behind the transformation of the travel model to ensure a positive legacy for our planet and our society," said Gabriel Escarrer, Vice President and CEO of Meliá Hotels International, during the presentation of the campaign.
Travel for Good focuses on four areas:
- Good for the Planet: refers to the company's environmental strategy and projects to make its activity carbon neutral, such as sustainable construction, efficient and responsible use of energy and water, and making progress in implementing a circular hotel model and protecting biodiversity.
- Good for our People: reflects Meliá's commitment to enhancing the talent of its employees and improving their work experience, offering a work environment committed to equality and diversity.
- Good for the Community: presents the company's commitment to local communities to help meet their needs, generating economic and social value that helps eradicate inequality and promote peace, well-being and progress.
- Governance for Good: includes Meliá's ethical and responsible commitment to stakeholders in a context in which society is making increasing demands of companies and in which the regulatory environment is also increasingly stringent. All in addition to the ethical management of its supply chain and leveraging public-private partnerships as a way to encourage more sustainable tourism.
In Southeast Asia, Meliá is already implementing a number of initiatives around these principles.
Meliá Chiang Mai, which celebrated a grand opening earlier this year, launched with a ‘360° Cuisine’ concept that creates a circular flow between the hotel and the hotel’s two-acre organic farm. During a recent tour of Vietnam by the hotel group’s CEO and COO, Meliá committed to providing educational opportunities and training to Vietnamese students through a collaboration with VinUniversity. This agreement includes hotel internships, Future Leader Development programmes, a mentorship programme, guest lectures from the Meliá team, and joint research projects, among other initiatives. The group’s Bali property, Meliá Bali, was the first hotel for the Spanish brand in Asia and is now the first hotel in Asia to receive the EarthCheck Master certification from the international body for environmental management and sustainability.
These are just a few of a wide range of different activities and projects that support the company's commitments to the United Nations 2030 Agenda. Over the coming months, Meliá will present each of the actions in more detail through a campaign on its social media profiles.
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