The campaign's tagline 'Intezaar Aapka' states that MPTB understands the emotion and situation of desirable travelers who have been patiently waiting to step out to visit their favorite tourist destinations.

Madhya Pradesh Tourism Board (MPTB) launches 'Intezaar Aapka' campaign to draw the attention of the potential tourist who would like to visit Madhya Pradesh. This campaign is successfully running on all MPTB’s Social Media handles and gaining an upright response.

The campaign's tagline 'Intezaar Aapka' states that MPTB understands the emotion and situation of desirable travelers who have been patiently waiting to step out to visit their favorite tourist destinations. MPT is resonating with their thoughts and comes up with a series of communication that talks about 'The destination is waiting for you', thus driving home the thought of eagerness and empathy. It’s been over 100 days of lockdown and now most of the people want to go out with their families, loved one’s if not far but for a short and quick weekend getaway. 

Keeping this in factor the tourist destinations being promoted through campaign that include Amarkantak, Panchmari, Kanha, Bandhavgarh, Ujjain and Mandu highlighting the major key factors of the destinations. Going through the campaign tourists will came to know about the major attractions of the destinations. In the first Phase the wildlife, Parks and temples has opened from 15th June and in the second phase, ASI monuments opened from 6th July.

Through this campaign, the tourism board aims to establish the confidence back in the tourism sector by offering tour packages to the tourists that are specially designed keeping in mind safe travel, stay, and excursion for prevention from COVID-19 infection. In order to facilitate smooth travel, the board has come up with short road itineraries mainly for two to three nights and solves the boredom of a weekend from the neighboring states with all safety measures that are required at the destination.