Expands footprint in Dharamshala, Bhimtal, Naukuchiatal & Mussoorie

As part of its consolidation strategy across Uttarakhand and Himachal Pradesh, Leisure Hotels Group (LHG) has announced the signing of new properties in 2022. Out of these four, Atman, Dharamshala was launched in January 2022. The upcoming properties are in Uttarakhand; in Bhimtal, Naukuchiatal and Mussoorie.

While speaking on the expansion plans of the Group in the leisure segment, Vibhas Prasad, Director, Leisure Hotels Group, said, “Our strategy of operating in the experiential leisure segment over the last three decades is paying rich dividends as we have observed an evolving travel trend towards the same. Domestic travellers trapped travelling within the country in the last two years due to an ongoing pandemic, have created new travel circuits and thronged to existing popular destinations in large numbers. Our continued focus in the luxury experiential segment in the hills, has ensured that we are the preferred hospitality chain for these high paying customers”.

“In our quest to optimise the asset right mix of owned and managed, roughly 70 per cent of the Group’s portfolio is owned and the rest are managed. With the addition of these four properties, we would strive to have 32 properties by the end of Fiscal Year. In addition to our ongoing talks for new properties across markets in Rajasthan & Goa,” he added.