JFL and RBI celebrate Popeyes® first anniversary
Reinforce long-term commitment to sustainably grow the brand in India
Jubilant FoodWorks Limited (NSE, BSE: JUBLFOOD), India’s largest foodservice company, is celebrating the successful first-year anniversary of Popeyes® in India. The iconic US Fried Chicken brand - Popeyes® - made its debut in India with the opening of its first restaurant in Bengaluru in January 2022, followed by rapid expansion to 12 restaurants in Bengaluru and entry into a second region with the opening of the largest Popeyes India restaurant in Chennai in a year’s time.
Popeyes® is known for its bold and unique Louisiana style Cajun fried chicken and world famous chicken sandwiches. The use of bold Cajun spices - a proprietary blend of cayenne pepper, garlic, onion, black pepper, celery, and white pepper - and techniques developed by an in-house culinary team of chefs that makes its fried chicken a point of reference for Michelin Chefs and celebrities. The brand's passion for its Louisiana heritage and flavourful authentic food has allowed Popeyes® to become one of the world's largest chicken quick service restaurants by nearly 4100 restaurants in the U.S. and around the world.
Popeyes India has received enthralling response from Indian consumers. In last one year, nearly one million guests in Bengaluru and Chennai have tried the iconic Popeyes menu suitably adapted to cater to the diverse taste palates of Indian guests. The Company’s state-of-the-art food tech park ensures consistent quality and high fill rates to the store. This significantly improves the consistency of taste, visibly translating into higher repeat rates for the brand. The recent launch of speciality items unique to India such as the Hot & Messy Range, which is its signature fried chicken coated in flavourful sauces with Smoky Pepper and Sweet Chilli flavours, is aimed to continually delight Indian guests. The brand in India also offers a full range of vegetarian offerings including burgers, rice bowls, and wraps.
Commenting on the occasion, Sameer Khetarpal, CEO and MD, Jubilant FoodWorks Limited, said, "We are incredibly humbled by the response we have received from our Indian guests for Popeyes. Chicken is one of India’s largest and fastest-growing categories in India and is expected to proliferate in years to come. After having established the product fitment, we are confident that, together with RBI’s global expertise and JFL’s uniquely cultivated strengths, we will scale Popeyes progressively in other regions across the country and recreate the same excitement and loyalty for the brand."
Speaking of the brand's journey in India, Joshua Kobza, CEO, Restaurant Brands International, says, "We are excited to celebrate Popeyes anniversary in India and the expansion into new regions within the first year. We are committed to serving delicious, high-quality food and providing an exceptional experience. We look forward to further expanding our presence in India and bringing more flavorful menu items to our guests."
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