India to witness 13.34 million inbound tourists by 2024, estimates PATA
Visa, PATA reveal travel forecast report for India between 2022 and 2024
Visa has joined hands with PATA (Pacific Asia Travel Association) for the ‘Asia Pacific Destination Forecasts 2022-2024: India report’. In the report, it was shared that PATA has estimated that India will witness 13.34 million inbound tourists by 2024, marking an increase of around 22% as compared to the pre-pandemic year 2019.
The report also forecast that tourists travelling to India will increase year-on-year between 2022 and 2024, starting with 4.1 million in 2022, doubling in 2023 to 8.5 million and reaching 13.34 million in 2024.
Meanwhile, Asia is projected to remain the dominant source region over the forecast period, while Europe and the Americas, the second and third major suppliers of visitor numbers into India, are projected to have visitor share contractions. The report also found that as states like Kerala, Madhya Pradesh, Goa and Rajasthan are investing in tourism promotional activities, including campaigns on TV and in print media, such investments may pique the interest of potential international visitors as the pandemic situation eases within India and globally.
Ramakrishnan Gopalan, Head – Products, India and South Asia, Visa, said, “India is expected to witness more than 13 million tourists by 2024 – an encouraging sign for the travel ecosystem. As we welcome more travelers, the opportunity lies in scaling in-store digital payments infrastructure to ensure a smooth travel experience. From offbeat destination hotels to small retail merchants across the country, widespread acceptance of internationally issued cards ensures increased commerce.”
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