Hafele launches new range of kitchen and home solutions
These products reflect the strong competencies the company holds in research, development, engineering and manufacturing
The need to take a fresh look at our homes and the different spaces within them has gained great importance. After spending two years within the confines of their homes, people are realising that living spaces need to be more flexible, more comfortable and more future-ready. While design and aesthetics define the ambience of spaces, it is functionality (through clever and smart hardware solutions) that provides day-to-day benefits like adding convenience, bringing in ease of living and utilising the available space flexibly for multiple applications
Hafele has recently launched a new range of kitchen and home solutions from its in-house global assortment - the Matrix Drawer and Runner Systems, Free Flap Fittings, Metalla 510 Furniture Hinges and Wire Storage Solutions. These products reflect the strong competencies that Hafele holds in research, development, engineering and manufacturing; and come with the well-recognised quality standards that our brand stands for, globally.
Hafele has five manufacturing units, four located within Germany and one in Budapest, Hungary. The in-house brands developed at these units through investment in engineering and manufacturing, ensure that we achieve the highest standards in terms of functionality, quality and design, making Häfele a leading manufacturer. These brands include Ixconnect – Connector systems for furniture construction; Dialock – Sophisticated access control electronic RFID locking systems; Lift & Turn – Free family flap fittings; Loox – Plug and play modular LED lighting systems for furniture; Matrix – Modular drawer and runner systems for all applications and Slido – Sliding door systems for furniture, domestic and commercial applications.
“For a long time, Hafele has enjoyed a leadership position in the B-to-B segment in South Asia. We now want to take our brand and what it stands for, directly to the end customer through our newly launched ‘Let’s Reimagine’ campaign. With this well-defined communication strategy for our brand, we are trying to visualize the many interior solutions which Hafele is offering. We are hoping that this will whet our customer’s appetite to visit one of our Hafele Showrooms where they can touch, feel and experience the solutions that Hafele has on offer and convince them to use our products and services,” said Jurgen Wolf, Managing and Marketing Director, Hafele South Asia.
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