The policy federation of all the national associations representing the complete tourism, travel and hospitality industry of India suggests repositioning tourism to gain post-Covid19 market share

FAITH, the policy federation of all the national associations representing the complete tourism, travel and hospitality industry of India (ADTOI, ATOAI, FHRAI, HAI, IATO, ICPB, IHHA, ITTA, TAAI, TAFI), has given reference to the Ministry of Tourism of a global travel ranking for cross-country road travel where India has been ranked 10 out of 118 countries on multiple parameters such as heritage sites, biodiversity, landscapes, average travel cost etc. 

As India’s ranking is higher than many traditional tourism countries, FAITH has suggested to MoT that this top ranking can probably form a vital cornerstone of India’s post-Covid19 global repositioning and marketing campaigns. This ranking can be leveraged both for inbound and domestic to demonstrate the inherent tourism attractiveness of our country and enable for gaining post-Covid19 tourism market share.