Dubai’s multi-pronged strategy to stay open, safe and accessible

The city wins No. 1 global destination title in Tripadvisor Travellers’ Choice Awards 2022

Dubai’s ranking as the No.1 global destination in the Tripadvisor Travellers’ Choice Awards 2022 has given the city a milestone moment in the new year and will bolster its drive to achieve the vision of Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and ruler of Dubai, to make Dubai the most visited destination and the best city to live and work in.

Dubai was voted #1 on the global list of Tripadvisor Travellers’ Choice Awards for Best Global Destination, the world’s #1 destination for city lovers and #4 destination for ‘Food Lovers’. Winning the three accolades is a significant achievement for Dubai as the awards were determined by the quality and quantity of independent destination reviews and ratings from travellers across accommodation, restaurants and activities over 12 months from November 1, 2020, and October 31, 2021.

“Inspired by the visionary leadership of HH Sheikh Mohammed bin Rashid Al Maktoum, the city adopted a multi-pronged strategy to deal with the pandemic including a series of initiatives that further enhanced our global competitiveness and attractiveness as a multi-faceted destination. It is truly a proud moment for Dubai to be endorsed as the top global destination, reaffirming the decisive yet prudent measures taken by Dubai to safely navigate and accelerate out of this unprecedented global challenge,” commented Helal Saeed Almarri, Director General, Dubai’s Department of Economy and Tourism (DET).

As one of the first destinations in the world to close, then open and remain open, Dubai's effective management of the pandemic and early initiative to lead the global tourism recovery restored travel confidence and positioned the city as one of the safest destinations. The constant dialogue and cooperation between DET and stakeholders ensured that the ecosystem was aligned in collectively promoting Dubai as a must-visit destination, highlighting the diverse destination proposition and reinforcing the message that that the city is open and safe for domestic and global travellers. Dubai also launched initiatives to ease barriers to entry for business and leisure travellers, as well as long-term residency initiatives that offer pathways for deeper engagement and longevity with Dubai. These include the new visas and programmes such as Golden Visa targetting investors, entrepreneurs and specialised talents, the Five-Year Multi-Entry Visa for employees of multinational companies, and the Virtual working and Retire in Dubai Programmes.

“Dubai’s ability to evolve and adapt, and focus on a diversified approach to international markets have been critical in ensuring that the city continues to retain its position as the leading business and leisure destination and global liveability hub as envisioned by our visionary leadership. In winning this coveted award, we appreciate the support extended by our stakeholders and partners across the board, for shining a light on the diversity of our offering, and representing the city so well during these challenging times. We have a positive outlook for 2022 and beyond, as we continue to prioritise efforts to strengthen the collaborative ecosystem and amplify tourism volumes through global campaigns designed to showcase the city as the perfect getaway for travellers from all demographics and segments,” said Issam Kazim, CEO, Dubai Corporation for Tourism & Commerce Marketing (DCTCM).


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