Department of Culture and Tourism - Abu Dhabi partners with Trip.com Group
The partnership’s social and economic initiatives will encourage and entice visitors worldwide to visit Abu Dhabi
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has signed a strategic partnership with Trip.com Group in an online ceremony at Arabian Travel Market. The partnership’s social and economic initiatives will encourage and entice visitors worldwide to visit Abu Dhabi, promoting the UAE capital as a top-tier travel destination in 13 markets across Asia and Europe, including in India, China, South Korea, Japan, USA, UK, Germany, France, and the Netherlands.
The partnership marks the first time DCT Abu Dhabi has engaged Trip.com Group as a whole, rather than with its various singular entities, increasing consistent visibility across its five popular business and consumer global travel platforms. Over a period of 12 months, Trip.com Group's primary focus is to achieve 57,000 room nights in Abu Dhabi through marketing on its five portfolio channels. These B2B and B2C subsidiaries include Trip.com, Skyscanner, Travix, Ctrip and MakeMyTrip.
HE Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said, “We are very pleased to announce our global agreement with Trip.com Group, a partnership that will share Abu Dhabi’s story with international visitors – beginning with the summer season and beyond. Through strategic partnerships such as this and our ever-expanding tourism and culture offering, we are further elevating Abu Dhabi as a top-of-mind destination, providing travellers around the world with diverse, immersive and enriching experiences to discover at their own pace.”
Jane Sun, Chief Executive Officer at Trip.com Group, said, “We are pleased to announce Trip.com Group and the Department of Culture and Tourism – Abu Dhabi continue to strengthen our cooperation through a new strategic partnership. Together, we will launch a series of promotional initiatives to market and develop Abu Dhabi's tourism industry and promote and conserve its rich heritage and culture.”
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