New burger to be at par with animal-based meat on nutritional level and better for the environment

Burgrill India, in association with Greenest Foods, has introduced the Green Meat Pounder, a plant-based meat burger. With this launch, Burgrill India becomes the first homegrown Quick Service Restaurant (QSR) chain to introduce such burgers for its patrons in India. 

The Green Meat Pounder will be at par with animal-based meat on the nutritional level and better for the environment. The plant-based patty ingredients consist of isolated soy protein, chickpea protein and a blend of plant-based fibres and much more to replicate its aroma and taste of chicken. The Green Meat Pounder will be initially launched in Delhi NCR.

Shreh Madan, co-founder and head of marketing, Burgrill India, said, “We are extremely confident about our latest offering; we have been dedicatedly working on this launch for over a year now. From finding the right ingredients to the perfect tenderness and juiciness to our patty that can be grilled to perfection for our audiences. With this launch, we wanted to cater to an audience i.e. fast-growing and eco-conscious. We are taking the dine-in and delivery experience of enjoying gourmet like healthy burgers a notch higher. Needless to say, the price points will be economical and the taste will be at par with other signature pounders of Burgrill’s menu offering."

“We are excited to bring the plant-based meat experience to patrons of Burgrill. The Green Meat Pounder is India’s first plant-based chicken burger which vegetarians and non-vegetarians can enjoy alike. Besides, this new burger is priced on par with its chicken counterpart to help people make the switch from a meat-heavy to a plant-based diet easier,” said Gaurav Sharma, CEO, Greenest Foods.