In appreciation of celebrities' support, the Group donates to each celebrity’s choice of charity

Alia Bhatt is the latest celebrity fan to feature in Mandarin Oriental’s advertising campaign, “I’m a Fan”. The campaign connects Mandarin Oriental’s brand icon – the fan – with international celebrities, including Oscar winners, who stay at the Group’s hotels. In appreciation of their support, the Group donates to each celebrity’s choice of charity. Bhatt has chosen the humanitarian organisation for adolescents, Salaam Bombay Foundation.   

An ardent environmentalist, Bhatt has created a line of conscious clothing for children, Ed-a-Mamma, to inculcate in them a love for nature. She has a following of over 70M on Instagram and is amongst the top 5 most followed in India.