Westin Hotels & Resorts partners with Strava ahead of Global Running Day
Aims to reward fitness enthusiasts of all types for getting their hearts rates up beginning June 1
Ahead of Global Running Day, Westin Hotels & Resorts – part of Marriott Bonvoy’s portfolio of 30 hotel brands – has announced that it has joined forces with Strava, the social platform for athletes and the largest sports community in the world, to reward fitness enthusiasts of all types for getting their hearts rates up beginning June 1. Through this new collaboration, 500 Marriott Bonvoy members will have the chance to earn 40,000 Marriott Bonvoy points each by completing the month-long global ‘RunWESTIN Challenge’ using the Strava app.
As a well-being brand in hospitality, Westin has consistently supported Global Running Day for more than five years as a means to further encourage guests to stay active while on the road. Westin allows guests to transcend the rigors of travel through its Six Pillars of well-being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well. This new collaboration with Strava continues to build on the programming by Westin.
“The philosophy of Westin has always been rooted in empowering our guests to maintain, and even enhance, their well-being while travelling, so they leave feeling better than when they arrived,” said Jennifer Connell, Global Brand Leader, Westin Hotels & Resorts and Vice President, Distinctive Premium Brands, Marriott International. “With this in mind, and inspired by our foundational Move Well pillar, our unique partnership with Strava aims to motivate a global community of fitness enthusiasts and Marriott Bonvoy members to make wellness a priority and get rewarded for doing so.”
Marriott Bonvoy members participating in the Challenge must complete 10 hours of physical activity within the month of June by running, in addition to other types of exercise including walking, biking, wheelchair and hiking. The challenge of 600 minutes or 10 hours of activity for the month is informed by the American Heart Association’s recommendation of at least 150 minutes – roughly 2.5 hours – of physical activity per week. Upon completion of the Challenge at the end of the month, 500 participating members will then be selected at random to receive 40,000 Marriott Bonvoy points each.
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