Vocal for Local: Mantra for this year’s virtual FAITH India Tourism Mart

FAITH is holding its fourth India Tourism Mart (ITM) in a virtual format from February 18-20, 2021.

Federation of Associations in Indian Tourism & Hospitality (FAITH), the policy federation of all the national associations representing the complete tourism, travel and hospitality industry of India (ADTOI, ATOAI, FHRAI, HAI, IATO, ICPB, IHHA, ITTA, TAAI, TAFI) & cause partner AIRDA is holding its India Tourism Mart – ITM, a buyer seller meet, in a virtual format from February 18-20, 2021. 

The India Tourism Mart, actively supported by Ministry of Tourism, is a highly vibrant marketplace. It has seen active attendance from over 250 buyers from over 65 countries having B2B interactions from hundreds of tourism exhibitors from India including most of the State Governments, hotel companies, tour operators and travel agents and tourist transporters. 

Due to the pandemic, the format this year has gone virtual and online B2B interactions will be held between Indian tourism exhibitors and an elite group of global buyers who will be carefully selected from over 90 countries. 

Additionally, the domestic focus will figure too prominently in the virtual format this year with domestic tourism buyers who too will be invited reflecting a mix of tourism trade, corporate and institutional tourism buyers. This will be in robust alignment to being more vocal for local and a stronger ‘Atmanirbhar Bharat’ from tourism. 

The elite international buyers reflect a strategic mix of target countries which are critical, developed and under developing markets for India. The tourism verticals in which B2B interactions take place reflect a mix between leisure, adventure, mice, heritage and niche tourism sectors. 

Another landmark showcase this year will be a very engaging virtual knowledge tourism conclave which will look to bringing the best in tourism and policy makers to discuss how Indian tourism is strategic to India’s socio- economic goals and critical as the country targets post pandemic revival. This will attempt to create strong linkages between India’s $ 5 trillion economy and the goals for India at 75. 

The India Tourism Mart or the ITM 2021 virtual will also hope to showcase and be a curtain raiser for the actual physical ITM to be held in September 2021 highlighting a tourism ready India once the vaccine is successfully deployed. 

This is the fourth tourism mart undertaken by FAITH. The first was undertaken in 2015 and was inaugurated by Prime Minister Narendra Modi. The second one was held in 2018 was inaugurated by Union Cabinet Minister Piyush Goyal and the third one in 2019 was inaugurated by Union Cabinet Minister Nitin Gadkari along with Union Tourism Minister Prahlad Singh Patel. 

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