By BW Hotelier

TRANS INDIA Holidays Group, is venturing into the online travel space with its new venture BigBreaks that specialises in personalising customer tours to the last detail.

BigBreaks aims to fill the existing gaps and voids in the travel industry’s offerings and revolutionize the way Indian travellers plan and book their tours.

BigBreaks aims to touch this hitherto unreached aspect of travel planning, and customise travel plans to meet customer requirements to the last detail. The idea is the brainchild of Kapil Goswamy, Managing Director, BigBreaks, (see photo) a veteran of the travel organizing industry, according to a press release issued by the company.

’Being a part of the travel for so many years, I not only relate to the industry professionally, but also personally. With every successful travel experience, I get a sense of achievement, as I’m able to fulfil somebody’s travel dream. However, for a long time now I have felt a gap that leaves customers a little unfulfilled despite the best of travel packages. I realized that while the industry was offering them standard packages, they lacked the flexibility of personalizing their trips. They had to compromise on their small desires and quests to fit in their plans to the standard travel packages. At BigBreaks, consumers can book their flights and hotels, customise their destinations and services to the last detail,’ said Goswamy.

’Unlike others OTA’s who are primarily technology companies selling travel, we are a travel company adopting the latest internet technologies to give our clients the advantages of lower costs, wider variety and the convenience of 24 x 7 bookings. Being a late entrant in the online space may mean that other OTAs already have a established presence in the field, but it also gives us a unique advantage of having a clear picture of what needs improvement in the industry. We have modeled our services to remove the problems existing in the industry including lack of flexibility in product offering, poor responses from Customer Service teams, slow and tedious refund processes etc.- It is these important customer requirements that we seek to fulfill,’ he added.

According to a survey by US-based Travel Consulting Firm Phocuswright, the size of the Indian travel market in 2014 stood at Rs 90,000 crores, out of which the share of online travel market was just Rs 36,000 crores. With greater penetration of Internet, this share is set to rise majorly over the next two decades. The hotels and packaging segment which remains underpenetrated would be the key growth driver in the OTA space. BigBreaks aims to tap this market with better packaging and more personalized services. Besides offering regular flight and hotel bookings, BigBreaks specialises in offering customised package deals to its customers.

Goswamy has been a part of the travel industry for 30 years. He owns and runs a Rs 100 crore brick and mortar travel booking business, and Big Breaks is his first venture in the online world of travel, the press release added.