Tourism Australia launches Virtual Travel Fair for Indian travellers
The travel fair, ‘Discover a Great Deal More’, provides Indian travellers with the opportunity to explore attractive deals on holidays to Australia, for a limited period.
Tourism Australia has launched a Virtual Travel Fair, ‘Discover a Great Deal More’, that provides Indian travellers with the opportunity to explore attractive deals on holidays to Australia, for a limited period. In addition to airfares, travellers can also view competitive prices on holiday packages and other tourism products and experiences. The campaign aims to facilitate aviation recovery and help tourism in Australia return to pre-COVID levels.
As part of the campaign, Tourism Australia has partnered with six major airlines including Singapore Airlines, Malaysia Airlines, Qantas, Sri Lankan Airlines, Scoot and Thai Airways to offer all-inclusive, return economy-class airfares to Australia. The sale would remain valid until 12 May 2022 with a travel validity of up to 31 March 2023.
Promoted across targeted digital and social media platforms, this initiative will help drive the recovery of tourism, with increased arrivals to Australia as well as increased bookings on partner airlines and on tourism products, while travellers gain access to great deals. The previous versions have recorded over 1,00,000 bookings for partner airlines.
Commenting on the sale, Nishant Kashikar, Country Manager, India and Gulf, Tourism Australia, said, “Australia remains an incredibly desirable destination for visitors from India and we are always exploring avenues to keep offering great value on Australian holiday experiences to our Indian travellers. There is a huge pent-up demand for travel to Australia amongst Indian High-Value Travellers, and we are confident that this campaign will offer a compelling reason for travellers to book their next holiday to Australia.”
Pre-COVID, India was Australia’s fastest-growing inbound tourism market for three consecutive years. In 2019, Australia welcomed almost 4,00,000 visitors from India and it was the sixth most valuable market for spend, contributing over A$1.8 billion. Tourism Australia’s recent Consumer Demand Project research suggests that 1.8 million (or 82%) out of 2.2 million High-Value Travellers from India intend to visit Australia over the next two years.
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