Thomas Cook India launches a new campaign focussing Gen Z

The value tours come with unbeatable deals like Best Price Guarantee and No Cost EMI - 0 per cent interest

Thomas Cook (India) Limited has unveiled a new campaign targeting Young India - by highlighting its special range of experiential Summer 2023 Europe Holidays; starting Rs 75,000. The value tours have been thoughtfully designed to include preferences of Gen Z customers and come with unbeatable deals like Best Price Guarantee and No Cost EMI - 0 per cent interest.

India is the youngest demography in the world with approximately 65 per cent of its population being below the age of 35, driving accelerated e-commerce and digital discovery. Thomas Cook’s Digital First focus has resulted in a significant drop of approx. ten years in the average age of its holiday customers. Therefore, with a strategic aim to target Gen Z customers who seek experiential activities, authentic local culture and at value pricing, Thomas Cook’s new campaign focuses on attractive rates, unbeatable deals and a host of engaging experiences. Gen Z can sample Europe’s local cuisine, wine tasting; exciting nightlife with bar hopping, pub-crawls; a range of outdoor and adventure activities like sky diving, deep sea diving, windsurfing, paddle boarding, mountain biking, hot air ballooning, segway tours, and more - across Paris, Amsterdam, Madrid, Barcelona, Prague, Budapest and Istanbul.

Gen Z is known to have a shorter attention span, keeping this in mind, Thomas Cook’s new three-part ad series have been strategically conceptualised and shot in a 15-seconds format, each ensuring a sharp message delivery in a quirky and humorous manner, also making them suitable for digital and social platforms. Thomas Cook’s campaign is being aggressively promoted across digital & social platforms, primarily YouTube, Facebook & Instagram. 

Abraham Alapatt, President & Group Head - Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited and SOTC Travel, said, “Being the youngest demography in the world with approx. 65% of its population being below the age of 35, India’s Gen Z loves to travel, pack in and share as many experiences that they can at affordable prices. This was the genesis of our special value tours for Europe - designed keeping our Gen Z customers in mind. Our teams have designed exceptional itineraries focused on experiential activities such as exploring nightlife, local cuisine wine tasting as well as activities such as sky diving, deep sea diving, horseback riding, mountain biking, hot air ballooning and surfing. Our digital led campaign highlights our unbeatable offers including best price guarantee on holidays and No Cost EMI – 0% interest on our specially designed Europe holidays for Summer 2023. We invite our Gen Z customers to book their much-awaited summer holidays with us at Thomas Cook.”


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