Water has the power to both energise and relax us all, fuelling our days and helping ease us into our nights. At Hansgrohe, the company aims to make every waterfilled moment more practical or more luxurious in people’s homes. This was revealed by Gaurav Malhotra, MD India, and Regional Key Accounts Asia, Hansgrohe.

Malhotra was speaking during the fourth panel discussion, themed, 'Enhancing Water Experience’. This is a part of the weBBlast series organised by BW HOTELIER and Hansgrohe on ‘Design – Innovation to Conservation’. The session was moderated by Jimmy Mistry, Founder Chairman & MD, Della Group.

While addressing the other panellists he stated, “There is a great response to products related to hygiene in various forms. We have seen strongest order entries of some of our products in the month of September. Though people took their time, things related to hygiene got a bump up. And I think there is consolidation happening with leading brands. There is a trust factor that needs to be there but at the same time people are spending on products that they are convinced on.”

Talking about the milestones achieved by the company, he added, “It was a phenomenal year for Hansgrohe in India. Why I say related to hygiene is because we are seeing a higher spend on the showering side vis-à-vis let’s say basin mixers although there is a lot of shift happening towards touchless products. Just the fact that the numbers are spiking from a showering perspective. Either people are renovating their homes or making sure the shower is actually functioning. A lot of times, people neglect the beauty of the ‘water flow’ part of the shower. But I think people are spending on aspects such as flow of water, I hope this catches on to other industries as well. We definitely need the business to get back on track.”

With 34 companies and 21 sales offices all over the world, Hansgrohe is one of the few global players in the sanitation industry. During the 2017 financial year, Hansgrohe employed around 5,000 people and supplied products to more than 140 countries. Incidentally, the Hansgrohe Group comprises the brands “Hansgrohe” and “AXOR”. Founder Hans Grohe started out small in 1901, with a metal pressing workshop in Schiltach in the Black Forest. The creative hub and the company headquarters are still based there. But today, the Hansgrohe brand that “Clever Hans” created enjoys a worldwide reputation: the products are used and popular the world over.