The Origin, a new label for fine artisanal food products
A new destination for thoughtfully sourced food from across the world
With all of us becoming more mindful about what is on our plates and how it got there, The Origin - a newly launched label for artisanal food and a one-stop destination for thoughtfully sourced food products from across the world as well as a vegan café is a welcome addition to the luxury food market in India. The Origin opens at the shopping hub Khar in Mumbai, presenting an address that offers a unique blend of experiences specially curated for the new-age, conscious consumer.
With a rich history of operating in the hospitality industry for 40 years, The Origin is presented by the Bawa Group of Hotels and Anusaya Future Fresh. The flagship store in Mumbai will be followed by locations in New Delhi, Bangalore and Chandigarh.
The in-house food label The Origin comprises bakery, honey, tea, coffee, dry fruits, spices, namkeen, fresh fruits and vegetables, cold-pressed fresh juices, salads and handmade pastas. Evolved from the ethos of concentrating on the fundamental starting point or the source of food products, The Origin believes in a transparent and authentic process – bringing mindfully grown and sourced products to your kitchen. The Origin also focusses on artisanal brands originating from India and abroad.
“Each and every product available at The Origin has been selected, understanding the gap in the market in the world of exotic gourmet products. Some of the brands are first time entrants in India and will be exclusively available only at The Origin, says Dinesh Shinde, Director, Anusaya Future Fresh.
“Food is pivotal to our existence. What we consume, how we consume it and from where we consume from has never been more important than in today’s health and immunity conscious landscape. We want to bring the best to our customers without compromise – as our products and ultimately the consumer’s decisions have an equal impact on our environment,” says Vikramveer Singh Bawa, Bawa Group of Hotels.
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