Sustainable revolution by Trident Group

Earth Lover Collection: Infusing sustainability into bath & bed

The Trident Group has announced the Earth Lover Collection, expanding its sustainable vision into the realm of home care. Committing to a greener future and preserving precious resources, this collection offers a unique fusion of comfort, style and eco-consciousness.

The Earth Lover Collection aims to transform your home into a sanctuary that reflects your love for the planet. Each bedsheet and towel in this collection is crafted with the utmost care, utilizing sustainable materials and manufacturing practices. Designed to enhance your sleep experience, the Earth Lover bed linen features a blend of natural fibers meticulously chosen to minimize environmental impact. The undyed cotton in its purest form ensures that no harmful chemicals come in contact with your skin. With this sustainable collection you can feel the goodness of nature everyday around you. Right from natural dyeing process to responsible manufacturing, this product range is plush in every possible way. 

The Earth Lover Collection encompasses a wide range of captivating designs, including Era, Heather, Morris, Roots, Sonoran, and Taj. Each design is inspired by the beauty of nature, bringing a touch of serenity and harmony to your bedroom. With their subtle colors, intricate patterns, and exceptional softness, these bed linens create a tranquil ambiance that promotes restful sleep. A normal everyday towel might have materials that aren’t healthy for your skin or the environment but with Earth Lover you can 

Strengthening our commitment towards innovation while safeguarding the planet, we bring the goodness of nature straight to your home through our Earth Lover Collection. This undyed and unbleached collection keeps cotton in its most natural state and is available on Trident’s e-commerce portal.  

Trident has been regularly active in taking initiatives to reduce its Carbon footprint to support the environment by creating Self Fabric Bags to eliminate plastic packaging. The company uses pet-based thread as a base material for Textile manufacturing - billions of pet bottles were converted into the thread to be used in their factories as part of the program. The company continuously engages in Living Program to spread awareness regarding sustainable products and packaging while upgrading to world-class manufacturing infrastructure that can produce sustainable products.


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