Storia Foods & Beverages in partnership with Godrej L’Affaire will celebrate virtual fifth edition of Godrej L’Affaire which will begin on February 14 and continue till February 28. The virtual event will host a mix of influencer engagement, showcase brands in the lifestyle space, hold meaningful conversations and preview social commerce in this season.

Storia Foods & Beverages recently partnered with Godrej L’Affaire for its fifth season. Unlike previous editions where it was on ground one-day experience, this year, Godrej L’Affaire is going celebrate the spirit of lifestyle over a fifteen-day period virtually. This virtual avatar of Godrej L’Affaire will go live on February 14 and continue till February 28. 

Commenting on the association with Godrej L’Affaire, Vishal Shah, Founder and MD, Storia Foods & Beverages said, "We're ecstatic about the association with Godrej L'Affaire for its fifth edition as this platform has carved out a niche for itself in the space of lifestyle and luxury. We would like to take this opportunity to introduce to the audience our 100% Natural Tender Coconut Water and recently added immunity booster beverage, Turmeric Latte in the portfolio. With Storia, we want to bring people together to build a nutritionally stronger nation by inspiring a healthier lifestyle through innovative drinks and foods in a disruptive yet sustainable way. Godrej L’Affaire has given us a great platform to engage with audiences and work towards our vision of becoming their go-to brand and to add ease, create value and make a difference in their lives."  

Sujit Patil, VP & Head of Corporate Brand & Communications, Godrej Group further added, “Godrej L’Affaire has always been a collaborative platform for Godrej as well as complementary external brands to experientially engage with consumers. We are happy to have Storia Foods & Beverages partner for the fifth edition of Godrej L’Affaire. After the phenomenal success of season 4, this year, due to the prevailing conditions, we are piloting an online version. We are looking forward to a good mix of influencer engagement, showcase of brands in the lifestyle space, meaningful conversations and a dash of social commerce in this season.”

Celebrity live sessions, exclusive web-series launch, '#LiveItUp' sale with the biggest discounts on over 40 lifestyle brands along with flash contests, is lined-up for this 15-day lifestyle celebration organised by Godrej L’Affaire.

As part of this association, Storia Foods & Beverages will be integrating two of its hero products which will primarily emphasise on health and hygiene and will be featured in the '#Liveitup' chain. The association will also help Storia to be a part of various exciting flash contests along with Godrej L’Affaire’s prominent '#Liveitup' web series. Digital integration will help the brand to reach out to its target audience and markets as well.

Arjun Bijlani, Shivangi Joshi, Surbhi Chandana, Gurmeet Choudhary & Debina Bonnerjee, Amol Parashar, Smriti Khanna, Aashka Goradia Goble, and Kunal Vijayakar, will be coming together for #LiveItUp 2021, an eight-part web-series which will be released during Godrej L’Affaire. The mini-series is a quirky courtroom theatrical where the year 2020, played by actress-comedienne Jamie Lever, will be put on trial for the disruptions it caused in our lifestyle. A ‘judge’, played by radio host Sharma G aka Gaurav Sharma, will hear the arguments before delivering the verdict at the end of each episode. The webisodes will premier daily on Godrej L’Affaire Instagram and Facebook pages.  

Godrej L’Affaire, in association with Bollywood Bubble, will stream live tete-a-tete sessions with Bollywood and TV personalities.  

Godrej aer, Godrej Professional, Goodness Me, Godrej Security Solutions (EVE Home Camera, Home Lockers, UV case), Godrej Locks (Advantis, Pentabolt), Godrej Appliances, Script, Godrej Interio, India Circus, BBLUNT, Godrej Expert, Cinthol, Godrej Protekt, Godrej HIT, Godrej Yummiez, Godrej Real Good Chicken, Godrej Jersey, Godrej Veg Oils, Godrej Interio Kitchen, SKIDO by Godrej, Goodknight, Godrej Properties and Godrej Housing Finance, are some of the Godrej brands which will be featured during the #LiveItUp sale.  As part of the lifestyle festivities, flash digital contests will also be announced where people can win hampers of their favourite lifestyle brands.  

Godrej L’Affaire will host #LiveItUp Sale on its social media, offering the best deals, discounts and experiences of select non Godrej lifestyle brands too. These brands include, Park Avenue, hand painted designer bags Paul Adams, luxury pret brand MxS, Vikram Phadnis Clothing India, online retailer Redesyn, footwear retailer MY|RA, handcrafted apparel and accessories brand Okhai, Isharya Jewellery, Reneé Cosmetics, organic nutrition brand Wellbeing Nutrition, Fantasie Chocolate, Bombay Island Coffee, Storia Foods & Beverages, takeaway restaurant Varun Inamdar’s Mumbai Local Tawa, South Street - South Indian Comfort Food and Shuk Bombay -From the streets of Tel-Aviv to Bombay! among others.