To focus on strategic tapping into the market in Goa

SOTC Travel, an omnichannel travel and tourism company, further expanded its footprint in India with the inauguration of its new franchise outlet at Panaji. Having a strategic focus to tap into Goa’s high-potential market, the company’s new outlet will cater to all of Goa. 

Goa features an upcoming source market for SOTC Travel and caters to the growing demand from multigenerational families, millennials, officials and business owners. With the pandemic putting a halt on international travel, customers are once again planning their long-awaited holidays for the upcoming summer season. In the new normal, customers are seeking guidance and reassurance from holiday experts to navigate through the dynamic changes in travel and health protocols. Hence, to support and guide customers from Goa, SOTC Travel’s holiday planners aim to provide assistance to customers. 

Additionally, to strengthen customer confidence in travel, SOTC’s safety commitment, “TravShield” – with only vaccinated staff and co-passengers among many other precautions, builds on its “Assured” travel safety protocols - developed in association with Apollo Clinics. TravShield and Assured together ensure safety and protection for travellers in the post-Covid era, covering every distribution, delivery and partner touch point in the travel ecosystem. 

SOTC Travel’s internal data indicates 68% of Goans are keen to take a summer holiday and to cater to the strong pent-up demand, SOTC Travel has introduced an array of special offers like Buy One Get One – Companion Free South East Asia Special, air-inclusive holidays, ready to book and customised air-inclusive holidays with Air Arabia, Emirates Holidays and Vistara Getaways. Customers are also displaying growing interest in group holidays, eclectic stays, experiential holidays, domestic cruises and biking trips. 

Long and mid-haul destinations driving demand from Goa include Europe’s Switzerland, France, Italy, Spain, Belgium, Netherlands and Austria; United Kingdom, USA (for visa-holding customers), Canada, Australia, Turkey and Egypt. Meanwhile, short-haul favourites include South East Asia’s Singapore, Thailand and Malaysia; Dubai, Abu Dhabi, Yas Island, Maldives, Mauritius and Nepal. Domestic summer favourite locales are Kashmir, Himachal Pradesh, Uttarakhand and the North East.