Radisson Hotel Group unveils "Skip to Rewards" campaign

To showcase benefits of new Radisson Rewards loyalty programme

Radisson Hotel Group has introduced its latest campaign, "Skip to Rewards”, showcasing the new benefits which members can access as part of the recently re-launched Radisson Rewards loyalty programme. The campaign leverages the familiar "Skip Ad" button to illustrate how members can skip the lines to tap quickly into the range of benefits which Radisson Rewards offers, making their experience not only more convenient but also more rewarding with each stay at a Radisson Hotel Group property. 

Radisson Hotel Group's new loyalty campaign, "Skip to Rewards" addresses the typical challenges which customers face with traditional loyalty schemes. External and internal data suggest that two-thirds of members believe that traditional loyalty programmes do not deliver what they promise, and only 22% of guests believe that loyalty programme offers are relevant to their needs. Additionally, 78% of respondents preferred immediate access to benefits over accumulating points. The "Skip to Rewards" campaign features relatable situations which illustrate the challenges many customers face with traditional loyalty programmes and highlights the unique features that make the new Radisson Rewards programme more rewarding. The campaign's objective is to boost awareness of the loyalty programme’s exclusive benefits such as free nights, guaranteed best rates, fast track to the next status level and complimentary room upgrades.

Radisson Rewards offers three tiers (Club, Premium and VIP) to make earning and redeeming points easier than before. The new Discount Booster allows members to boost their discount by reducing the number of points they earn, a unique feature of the Radisson Rewards.

Each loyalty member’s preferences and previous requests are incorporated into the member’s comprehensive profile to customise their benefits for each booking. Members also have access to an enhanced digital experience, including a private member online profile and app, which provide quick access to useful information such as their history of previous bookings, invoices, favorite hotels, and more.

Cristina Serra, Global Senior Vice President Brand & Experience, Customer & Marketing Strategy at Radisson Hotel Group, said, "This campaign is a milestone for our loyalty programme as it enables us to communicate to our customers the programme's benefits, such as fastest tier progression in the industry, Member Only Rate and to make sure that Every Moment Matters when members stay with Radisson Hotel Group. Moreover, I am convinced that the variety of exclusive benefits Radisson Rewards offers will encourage even more new members to join the programme and be rewarded right from day one”.


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