Pride Biznotel Gir and Pride Divine Resort Somnath will come into operations in April 2022

Pride Group of Hotels continues its rapid expansion in the Gujarat market with the signing of two new properties - Pride Biznotel Gir and Pride Divine Resort Somnath. Both these properties will come into operations in April 2022.  Recently, Pride Hotels launched the Pride Biznotel in Manjusar and Alkapuri Vadodara. The hotel group currently operates 13 properties in Gujarat with a host of banqueting and F&B facilities. As part of its national expansion plans, Pride Hotels will have 50 properties and over 5,000 keys by the end of 2022 in various geographic locations. The focus will be on an asset-light model for expansion with a major slice of the portfolio managed directly by Pride Hotels.

Announcing the development, SP Jain, Managing Director, Pride Group of Hotels, said, “We are buoyant on the industrial growth of Gujarat that has fuelled demand for upscale mid-market hotels in this region. We have seen a good inflow of tourists in Gujarat from locals and also neighboring states like Maharashtra, Madhya Pradesh, and Rajasthan. Religious tourism has seen an uptick as people from India and across the world visit various pilgrim destinations in Gujarat. Pride Hotels, with its strategic location, delectable food options, banqueting, and host of hospitality services will appeal to business and leisure travellers in Gujarat”.

Post-pandemic, since the industry is in recovery mode there is good potential in tier 2 and tier 3 cities across Gujarat as these are the emerging markets. All the existing properties of Pride Hotels in this region have witnessed exceptional occupancy rates. As part of expansion plans, the hotel chain will foray into Surendranagar, Baruch, and Aatapi in the coming months. The Pride Resort in Aatapi is an amusement park plus a resort located in between Vadodara and Kewadia (famous for the Statue of Unity, the world’s tallest monument). Gujarat being an industrial hub the government has been inviting investments regularly and hence there will be a further increase in demand in the near future.