Popularising Singaporean cuisine among Indian audiences

Singapore Tourism Board’s food festival in New Delhi aims to bring the country’s culture to Indian youth

Singapore Tourism Board is hosting the Singapore Food Festival in Delhi’s popular DLF Promenade. The festival, which is being organised now that the pandemic is behind us for the most part, is celebrating Singaporean cuisine and is set to end on September 11. For this, the Board has partnered with eating joints such as Mamagoto, SAZ, Andreas, Café Delhi Heights, Le Cantine and Chai Shi. Guests can visit any of these joints in the mall and choose from the selection of dishes and beverages curated specially for the food festival.Among the populars are Satay, Mushroom Baos, Singapore-style noodles and Chilli Chicken or Chilli Tofu. Guests can also get veg or chicken wantons at a few outlets.

Speaking to BW Hotelier on the sidelines of the food festival, Raymond Lim, Area Director, Singapore Tourism Board, said that the thought behind the food festival is to popularise Singaporean cuisine among the Indian audience. He shared that the Board selected DLF Promenade as the host for the food festival because of the fact that the target groups of both are the same – the youth.

Singapore and India share a close bond, considering the fact that many Indians travel to the other country every year. In fact, it is counted among the most-favoured destinations for Indian travellers – be it for tourism, visiting friends and family, working or studying. However, in India, while Chinese, Japanese, Thai and Korean cuisines are quite loved, Singaporean cuisine is still somewhat unexplored. The Board saw this as a good opportunity to market the country to the Indian travellers.

“The culinary experimentation of Indians is going global. They want to try something new and authentic whenever they visit overseas. We thought introducing Singapore food here will make visit to Singapore memorable for Indian travellers. We firmly believe that cuisine is something that we can explore. When it comes to food, you don’t just eat the preparation, you also get an insight into the place, the culture and the tradition and, looking at the ingredients, you also get to learn,” said Lim. 

Sharing a little additional knowledge on the food scene in Singapore, Lim said the country has 52 Michelin Star restaurants and about 12 of the top bars in Asia. In F&B arena, Singapore is doing quite well when it comes to “glocal” food, Lim added.


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