18 independent judges from around the world selected the winners of the 18 Gold Awards and two Grand Title Winners

The Pacific Asia Travel Association (PATA) declared the Macao Government Tourism Office USA Representative Office, Macao, China as the winner for the PATA Gold Award 2021 Grand Title in Marketing for its “Dream Now and Travel Later” campaign. Whereas, the Grand Title in Sustainability and Social Responsibility was presented to Cinnamon Hotel Management Ltd, Sri Lanka for its “Cinnamon Travel Pledge”. 

Proudly supported and sponsored by the Macao Government Tourism Office (MGTO) for the last 26 years, this year's awards recognise the achievements of 20 organisations and individuals.

PATA presented 18 Gold Awards to such organisations as the Catalan Tourist Board, Designated Areas for Sustainable Development Administration (DASTA); Galaxy Entertainment Group, Hong Kong Tourism Board, Korea Tourism Organization, Langkawi Development Authority (LADA), Melco Resorts & Entertainment, Meridian Adventure Dive Resort, MGM China, Outrigger Hospitality Group, Plaza Premium Group, SriLankan Airlines Ltd., Taiwan Tourism Bureau, Ayala Land, Inc. – Ten Knots Group, Tourism Authority of Thailand, Tourism Malaysia, and TTG Asia Media Pte Ltd.

Under the guidance of PATA headquarters, 18 independent judges from around the world selected the winners of the 18 Gold Awards and two Grand Title Winners in two principal categories: Marketing and Sustainability and Social Responsibility.

“Amid the global disruption we are living due to the pandemic, the outstanding initiatives in tourism marketing and sustainability of this year’s PATA Gold Awards winners are a beacon of light for the industry. Congratulations to all winners for keeping up the spirit of innovation in these trying times. Macao is honoured to maintain its long-standing support to this PATA initiative and contribute to helping rebuild a more responsible and sustainable tourism industry,” said Maria Helena de Senna Fernandes, Director of MGTO.

“On behalf of PATA, I would like to extend our sincerest congratulations to all PATA Gold Award winners and Grand Title winners, and I would also like to thank all of this year’s participants. The achievements of this year’s winners will hopefully inspire and encourage our industry to create new responsible and sustainable initiatives as we look towards recovery from the COVID-19 pandemic. It was a pleasure to celebrate their accomplishments live during the online PATA Gold Awards Presentation,” said Liz Ortiguera, PATA CEO.

PATA Gold Award Winners 2021

1. PATA Gold Award 2021

    Marketing Campaign (National - Asia)

    Special Tourist Visa (STV)

    Tourism Authority of Thailand (TAT), Thailand

2. PATA Gold Award 2021

    Marketing Campaign (State and City - Global)

    360 Hong Kong Moments - Great Outdoors

    Hong Kong Tourism Board, Hong Kong SAR

3. PATA Gold Award 2021

    Marketing – Carrier

    #SriLankanPromises

     SriLankan Airlines Ltd., Sri Lanka

4. PATA Gold Award 2021

    Marketing – Hospitality

    The Outrigger Promise

    Outrigger Hospitality Group, USA

5. PATA Gold Award 2021

    Marketing – Industry

    Plaza Premium Group - Build Back Better

    Plaza Premium Group, Hong Kong SAR

6. PATA Gold Award 2021

    Digital Marketing Campaign

    Legends of Catalonia

    Catalan Tourist Board, Spain

7.  PATA Gold Award 2021

     Printed Marketing Campaign

     DIVE INTO YOUR DREAM - MALAYSIA 365 DAYS

     Tourism Malaysia, Malaysia

8.  PATA Gold Award 2021

     Travel Video

     A Glimpse into Meridian Adventure Dive Resort - Raja Ampat

     Meridian Adventure Dive Resort, Indonesia

9. PATA Gold Award 2021

    Travel Photograph

    The sunset view of Jingzaijiao Tile-paved Salt Fields

    Taiwan Tourism Bureau, Chinese Taipei

10. PATA Gold Award 2021

      Destination Article

      Georgia, queen of the desert

      Catherine Marshall, Australia

11. PATA Gold Award 2021

      Business Article

      TTG Asia July 2020: Loyalty wars

      TTG Asia Media Pte Ltd, Singapore

12. PATA Gold Award 2021

      Climate Change Initiative

      Above & Beyond - Melco’s Sustainability Strategy

      Melco Resorts & Entertainment, Macao, China

13. PATA Gold Award 2021

      Corporate Social Responsibility

      Be GREEN and GREAT in the time of COVID-19

      Ayala Land, Inc. – Ten Knots Group, Philippines

14. PATA Gold Award 2021

      Community-Based Tourism

      Tour Dure

      Korea Tourism Organization, Korea (ROK)

15. PATA Gold Award 2021

      Culture

      Galaxy Entertainment Group – Promoting Cultural Tourism through our Foundation

      Galaxy Entertainment Group, Macao, China

16. PATA Gold Award 2021

      Heritage

      THE DIVERSE HERITAGE OF KUBANG BADAK BIOGEOTRAIL

      Langkawi Development Authority (LADA), Malaysia

17. PATA Gold Award 2021

      Youth Empowerment Initiative

      MGM Youth Empowerment and Engagement Initiative

      MGM China, Macao, China

18. PATA Gold Award 2021

      Human Capital Development Initiative

      DASTA CBT Integrated Curriculum

      Designated Areas for Sustainable Tourism Administration (DASTA), Thailand