NHCC and HICC appoint Monica Edara as Director of Marketing

To be responsible for strategising, budgeting, planning and implementing marketing and communication activities

Novotel Hyderabad Convention Centre (NHCC) and Hyderabad International Convention Centre (HICC) have announced the appointment of Monica Edara as the Director of Marketing for the property. With over two decades of experience in the hospitality industry, Edara is a seasoned marketing professional with a passion for excellence and a proven track record of success.

In her current role as Director of Marketing NHCC & HICC, she will be responsible for strategising, budgeting, planning and implementing marketing and communication activities for the property. Edara is skilled at creating and putting into action plans for internal and external communications and set the right processes for delivery. She will focus on strategies to enhance market penetration and increased brand recall, by creating strong and impactful frameworks, leading tactical marketing initiatives. Her extensive experience and industry knowledge will propel the hotel to greater heights of success.

Edara has been with Accor for over a decade, and she has established a niche for herself through diligence and hard work. She has held a number of positions of leadership throughout her career. Before joining Novotel Hyderabad Convention Centre & Hyderabad International Convention Centre, she worked as Associate Director of Marketing and Communications at The Westin Hyderabad Mindspace. She has also held the positions of Marketing Communication Manager at Renaissance Mumbai Convention Centre and the Marriott Executive Apartment and have assisted them to carry out top-notch marketing initiatives and brand activations. She has also worked with Novotel Hyderabad Convention Centre & Hyderabad International Convention Centre, Novotel Hyderabad Airport and Novotel Mumbai Juhu Beach in different marketing roles. 

Speaking on the Occasion, Rubin Cherian, General Manager, Novotel Hyderabad Convention Centre and Hyderabad International Convention Centre, said, “We are delighted to welcome Monica Edara back to NHCC & HICC. She is a meticulous relationship builder, and her exceptional interpersonal skills and business acumen will help us improve our visibility, partnerships, and business focus.  We look forward to her joining the vibrant team at the property and assisting the business in reaching even greater success."



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