The study also found that a large proportion of Indians (60%) were not aware of the history, culture, geography, nature, destinations and food that the country offers

Mahindra Holidays & Resorts has recently published its India Quotient study, which has found that the top reason Indians are going on a family vacation is to bond with the family (27% of the respondents) and explore new destinations together (27%). The survey also found that pampering themselves and rejuvenating (19%) is also a reason for taking family vacations, and embarking on an adventure (7%) is also a top reason.

The survey found that 49% of travellers said they would want to travel more in the future to make up for travel time lost in 2020. In 2020, most travellers had extended time apart from friends and family. For many, it appears that distance made the heart grow fonder as 67% of Indian travellers planned to use future travel as an opportunity to reconnect with loved ones. In fact, while being apart, 49% revealed talking to friends and family about travelling was one of their main inspirations to travel again.

The study found that a large proportion of Indians (60%) were not aware of the history, culture, geography, nature, destinations and food that the country offers, but they are eager to explain. A large number of people confessed that they didn’t have a clear idea about the well-known facts about the country, the history of different states, their wildlife, etc.

About 77% of Indians mentioned that they would only book accommodations if it was clear what health and hygiene policies a destination had in place, with 71% saying they would avoid certain destinations altogether due to safety concerns. An overwhelming 94% of the respondents are reportedly eyeing travelling sustainably in their rebound trips. Making environment-friendly choices, indulging in socio-cultural experiences and boosting local communities are some of the key trends expected to resurface.

Nearly one-third of the respondents (32%) did not know that the Dalai Lama’s residence is located in Dharamshala. While more than half (55%) of the respondents did not know that Aipan is the signature folk art of Uttarakhand, 32% of the respondents were unaware of the region that is best to shop for the famous Maharashtrian Paithani sari. The fact that the Khajuraho festival is celebrated in Madhya Pradesh was unknown to 39% of the respondents, and two-thirds of the respondents (66%) did not know that the classical dance of “Kathak” is local to Uttar Pradesh.