The campaign is all about anything but black, focusing on all the colours we discover when travelling

Meliá Hotels International has launched its Black Friday campaign with special discounts and conditions for the next ten days. With its sights set on the recovery of the travel industry as restrictions begin to be lifted in many destinations, The brand has created a campaign that is anything but black, focusing on all the colours we discover when travelling. Travelling involves discovering the colours in each destination, and Black Friday discounts in hotels for happiness lovers are aimed at travellers seeking memorable experiences to enjoy their destination to the full-on every trip.

As trends show that demand for domestic travel is still strong, the Meliá Black Friday promotion includes numerous hotels in Spain, both on the mainland and the islands. Among them, one of the highlights is the Meliá Madrid Serrano Hotel, perfect for a city break and one of the most popular hotels in the company's portfolio. Other options include the Meliá Alicante, near the old town and with stunning views of the sea, or the Meliá Villaitana hotel on the Costa Blanca, with spectacular outdoor spaces and two excellent golf courses.

Resort hotels on offer include the spectacular Gran Meliá Palacio de Isora, one of the company's top hotels and one of the best luxury hotels in Tenerife, perfect for a trip at any time of year and also offering a free stay for the first child included in the booking.

During the Black Friday promotion, Meliá Rewards loyalty programme members will continue to benefit from huge discounts and special advantages, as well as an option to buy and redeem points to get even better conditions through direct sales channels.