Berton’s appointment to the resort comes as Vietnam’s tourism industry booms in the wake of the pandemic’s constraints

A seasoned professional with substantial experience managing hotels in Asia, Alvaro Berton has been appointed at the helm of Meliá Ho Tram Beach Resort as the General Manager. Spanish-born Berton has taken charge of the 17-hectare beachfront property at Ho Tram, a two-hour drive from Vietnam’s biggest metropolis Ho Chi Minh City. 

Berton has worked in management roles for Meliá Hotels International for more than eight years. He was the General Manager of Meliá Purosani Yogyakarta in Indonesia for more than two years, and the Cluster General Manager for Melia’s Sol Beach House Bali Benoa All Inclusive and Sol House Bali Kuta for almost five years before that. 

Before he embarked on a hospitality career, he studied a bachelor’s degree in business and administration at the University of Seville in Spain and worked as a financial officer at CaixaBank Financial Group in Seville. Berton studied a master’s degree in International Hotel Management at the University of Seville and worked as Assistant Manager at Meliá’s Paradisus Palma Real Golf & Spa Luxury All Inclusive Resort in the Dominican Republic during his studies. In February 2014 Berton then became the Cluster Executive Assistant Manager and Revenue Manager for Samabe Leisure Resorts, overseeing the hotel operations for Grand Mirage Resort & Thalasso Bali and Club Bali Mirage. Berton’s appointment to the Ho Tram resort comes as Vietnam’s tourism industry booms in the wake of the pandemic’s constraints. “My team and I look forward to delivering the warm Spanish hospitality, distinctive passion for service and focus on sustainable tourism that Meliá is renowned for,” said Berton.