The event targeted the Indian travel trade to update on its latest MICE destination offerings

Korea Tourism Organisation (KTO) hosted a one-day experiential event “Korea MICE Experience Day 2021” at Pullman Aerocity, targeting the Indian travel trade to update on its latest MICE destination offerings. While the pandemic restrictions have yet not been lifted for India by South Korea, the event was intended to prepare the travel agents for the re-opening of the destination in the near future.

The event began with the virtual address by Sangho Moon, Director from the MICE Marketing Team at KTO head office followed by opening remarks by Y.G. Choi, Director at KTO New Delhi. The special addresses to the event were given by Chan Kim, General Manager at Korean Air and Guldeep Singh Sahani, former president of OTOAI and supporter of KTO.

South Korea was presented in a new light for MICE travel. The latest support programme and unique experiences for MICE events were introduced to the trade partners. The event was organized in association with OTOAI (Outbound Tour Operators of India) for its active members and close travel trade and media partners of KTO.

A live virtual tour of Gyeongbuk Palace (iconic landmark in Seoul, South Korea) was arranged for attendees followed by three exciting engagement activities – Hanbok (Korean traditional dress) wearing experience, Korea MICE Quiz and Dalgona cookie challenge (From the K-Drama fame –The Squid Game). To make the event meaningful for business purpose, hybrid B2B meetings were set up with 11 Destination management companies.

“Even though the COIVD-19 situation is not fully resolved globally, I am confident that the worst is already over. Our Outbound travel industry will be back on track very soon. We wanted to show a New South Korea to our trade partners especially for MICE groups, so we planned this as our final event of the year for the travel industry, to show how optimistic we are for the coming year,” said Y.G. Choi, Director KTO New Delhi.