India is One of the Key Markets for Jumeirah Group

Charlie Taylor, Group Director, Brand Communications, Jumeirah Group ensures constant contact with travel partners to stay abreast of the latest travel trends.

The brand new Jumeirah at Saadiyat Island Resort is set to open its doors on 11 November 2018, bringing a breath of fresh air and understated luxury to the shores of Abu Dhabi.

With this Jumeirah Group has added another property to its global luxury portfolio of hotels and resorts, the future openings include luxury hotels in the UAE, Bahrain, Indonesia, China, Oman, Jordan, Malaysia and the Kingdom of Saudi Arabia.

Saadiyat Island Resort is a 293-room property including eight villas with private pools and 70 suites, a spa with 14 treatment rooms and a Moroccan Hamman plus a VIP couple’s suite with a private entrance. The stylish contemporary architecture is also decorated with marine themed touches that bring the outside world to life.

Adding to the diverse demand of people and lifestyle, Zabeel House by Jumeirah in Dubai is also an eclectic collection of hotels that are design-led, edgy and comfortable.

So far, the brand has two hotels in Dubai: Zabeel House MINI and Zaheel House Al Seef by Jumeirah, with a third – Zabeel House The Greens by Jumeirah opening later this year.

The new ‘upscale casual’ brand created by Jumeirah encourages visitors to live like a local through connected, accessible and spirited service with 20 years of legendary Jumeirah know-how. It is designed for the curious traveller with an intrepid spirit.

“Zabeel House is fun, offers curious and spirited travelers everything they need to enjoy in a city. Every feature of the hotel is design-led, instagrammable, and created to encourage a social atmosphere,” said Taylor.

India has been one of the key markets for Jumeriah and Taylor asserts, “We have teams in place to ensure that we are constantly in touch with our partners from the travel fraternity, to understand and stay abreast of the latest travel trends. We have planned three city road shows in October and webinars to educate the fraternity on our latest offerings. The roadshow in Delhi,  Mumbai and Bengaluru will serve as a platform to understand the trends in the Indian market and help us accommodate the Indian travellers to make them feel at home. We would update the travel trade partners on the latest brand add-ons thus come up with an all-new attractive offer keeping in mind the requirement of the Indian traveller.”

Through these shows, Jumeirah intends to showcase the brand new properties launched in 2018. Earlier in 2017, Jumeirah appointed Blue Square Consultants to represent the brand with the remit to increase sales to niche leisure travellers and MICE sector via trade shows, webinars, FAMs, and marketing associations.


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