IHG Hotels & Resorts has introduced its new luxury and lifestyle brand, Vignette Collection™, with hotels in Australia and Thailand. The Vignette Collection is the sixth addition to IHG’s brand portfolio in the past four years, taking the total number to 17 across nearly 6,000 hotels in over 100 countries. The collection also enriches IHG’s fast-growing luxury and lifestyle offering for leisure and business travellers.
IHG’s Vignette Collection will give owners of world-class independent hotels the opportunity to retain their distinctive identity, while benefitting from their global scale, luxury and lifestyle expertise, and IHG Rewards loyalty programme. These exclusive properties in sought-after urban and resort locations will accelerate IHG’s growth and meet an increasing appetite from travellers for one-of-a-kind stays.
“Our new Vignette Collection gives IHG a compelling way to welcome world-class independent hotels into our brand family, combining each property’s distinctive identity with the power of our global scale. As our first hotels in Australia and Thailand both showcase, each property is as unique as the next, and all will be endorsed by IHG’s trusted reputation for quality,” shared Keith Barr, CEO, IHG Hotels & Resorts.