With this, the bathware brand inaugurated a depot in Rajpura (Punjab)

Bathware brand ‘Hindware’ has announced its expansion into tiles segment with Hindware Italian Tiles. With this, the company inaugurated a depot in Rajpura (Punjab) and announced that it will open 18 such depots across India. Currently, the company holds the largest network spread amongst any bathware company, with its presence in 259 cities. Catering to the North market, the depot at Rajpura is expected to serve distributors and retailers across Punjab, Himachal Pradesh, Jammu & Kashmir and parts of Haryana. 

These depots will assist trade in addressing demand quickly, whilst minimising the cost for logistics and transportation. Targeting distributors, dealers, architects and interior designers, the company has put up the experience centre for Hindware Italian Tiles at the depot. The depot is spread across 33,000 sq. ft with a display centre of about 3,000 sq.ft.

Inaugurating the depot at Rajpura, Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles Business, Brilloca Limited said, “Hindware is a household name, and has been at the forefront of industry-first designs and innovations. As we inaugurate our first tiles depot for Hindware Italian Tiles in Rajpura, Punjab, we anticipate a stronger relationship with our retailers to easily address customers across the northern region. We will be expanding our reach with more tile depots across India that will ensure an effective network between our distributors and customers at multiple touchpoints.” 

He added, “Hindware Italian Tiles includes strong portfolio with sizes ranging from 300x400mm to 1200x2400mm with refreshing designs inspired by natural elements.”

Commenting on the announcement, Charu Malhotra Bhatia, Vice - President, Marketing, Brilloca Limited said, “At Hindware, we believe in setting new trends and improving lives by offering more than just products, and hence we’re excited to step into the tiles segment with Hindware Italian Tiles. With this launch, we aim to tap consumers that are looking for a trusted brand to offer a myriad of bathware solutions under one umbrella. Furthermore, we will be initiating our marketing efforts soon for Hindware Italian Tiles as we expand our footprint across markets.”