The report provides an overview of the industry's prospects for 2023 and compiles 10 key assessments of the drivers shaping the industry's future worldwide

Considering the current external forces, the impactful role that creativity, human-centricity and authenticity can bring to the hospitality industry is more essential than ever. EHL Hospitality Business School faculty has shared their research insights on the Hospitality Industry Trends for 2023.

As the industry is looking for innovative solutions to answer customers’ needs in an ever-evolving environment, EHL professors are sharing their forward-looking research insights, highlighting the main opportunities, and challenges at stake. 

“How can hospitality reposition itself as an attractive, tech-savvy, sustainable and innovative sector in the face of today’s shifting times and changing customer needs? This is the question that keeps coming up after a few tough years where many old, ‘safe’ industry assumptions were turned on their head,” stated Dr Markus Venzin, CEO of EHL Group. 

The report provides an overview of the industry's prospects for 2023 and compiles 10 key assessments of the drivers shaping the industry's future worldwide. Throughout the report, readers will come across research insights – to help grasp the impact of recent events - and innovative ideas derived from the latest data and analyses. The complete report can be downloaded on EHL insights.

1. Solutions for the hotel industry labour shortages: Technology, flexibility, upskilling - and above all, a paradigm shift - The merits of implementing technology to carry out the role of many administrative processes as well as making working conditions more favorable for retaining talent. Dr. Stefano Borzillo
2. Solving sustainability challenges: The role of digital technologies and tech startups - It is the tech startups who are the enablers in the sustainability transition of the service sector. The article also offers three fundamental changes for service businesses to become sustainable. Dr. Carlos Martin-Rios 
3. Sustainable real estate – Increasing pressures for hotel investors - How consumer and investor behaviors are changing, alongside the challenges and opportunities for hotel operators and investors in the coming years. Dr. René-Ojas Woltering and Dr. Rémy Rein 
4. Authenticity in the food and beverage industry - The consumer trend to value authenticity: what does that mean exactly and how can F&B brands use tradition and locality of produce to show their authenticity? Dr. Margarita Cruz 
5. Human-centric sustainability marketing to drive consumer demand - The nuances in relation to sustainability marketing as not everyone perceives sustainability in the same way, some even find it annoying. Dr. Matthias Fuchs 
6. Diversification of restaurant revenue today - An in-depth look at the different ways to diversify an F&B business depending on the tier of establishment and what resources are available to capitalize on. Dr. Guy Llewellyn
7. New attitudes to Circular Economy practices: Rethink and redesign - Why hotels must be prepared to demonstrate that, when investing in CE practices, making a profit is not their only priority. Dr. Florent Girardin and Dr. Luciano Lopez 
8. People analytics: Opportunities and challenges for the hospitality industry - The new way in which data is being used in businesses to make more rational and time-effective decision-making processes around people management. Dr. Sébastien Fernandez
9. Keg wine: Tradition meets innovation - While totally preserving the wine quality, keg wine is sustainable and also economical - 96% of wine consumers are in favor of wine served on tap, namely for its sustainability. Dr. Stéphanie Pougnet 
10. Engaging customers with themed hospitality experiences - The theory behind a growing consumer trend - experiential hospitality. The perfect antidote to loneliness, many people prefer to buy experiences rather than products. Dr. Maggie Chen Meng-Mei