The founders have a mission to create an eco-system of sustainable tourism generated through building local, hiring local, and showcasing local experiences

Clarks Safari, under the aegis of The Clarks Hotels & Resorts, has opened its signature properties in Ranthambore and Pushkar. The brand Clarks Safari caters to wildlife lovers, nature enthusiasts, and experiential seeking travellers. They are looking at geographical expansion by opening properties in SariskaAlwar, Gir Gujarat, Jawai in Pali, and Kumbhalgarh. By the end of the financial year 2022, the brand will take the current portfolio to eight properties. The group is eyeing an additional revenue of 400 per cent with the addition of six properties.

As per research done by the conservation India, India is showing immense potential in wildlife tourism. It is growing at 15 per cent annually of which 70 per cent of the visitors are Indians. India has a network of 981 protected areas, which constitutes 104 national parks, 566 wildlife sanctuaries, 214 community reserves, and 97 conservation reserves.

Corbett National Park and Ranthambore National Park are the most preferred destination for Indian wildlife lovers. The country due to its rich biodiversity, regular publicity from the tourism boards, and development in infrastructure witnessed a rise in international wildlife lovers.

Clarks Safari is all set to ride this emerging trend, with an amalgamation of irreplicable locations and eco-friendly properties. The founders have a mission to create an eco-system of sustainable tourism generated through building local, hiring local, and showcasing local experiences. 

The Clarks Safari Ranthambore located near Tiger National park is surrounded by mountains and blessed with rich flora and fauna. They have 32 rooms spread across five categories. For wildlife lovers or adventure seekers, who want to experience an authentic jungle feel, the brand offers tent options, located within the premises. Sustainability and responsible tourism are the key focus areas of the Clarks Safari. They have designed various experiential targeting different sets of audiences. Apart from solo travelers, families, the property is a favored staying option amongst corporate and MICE.

Clarks Safari Pushkar, a 15 acres heaven is nestled in the lush green landscape in Ganehra Village and has an Aravallis view. They have 40 cottages and their own fruit orchards, guests can enjoy early morning fruit picking sessions during the nature walk. Along with all the basic modern amenities, the room also offers beautiful private sit-out areas surrounded by trees, flowering plants, and creepers.

Prakash Bedi, Vice President, Clarks Safari, shares, “We are planning to expand pan India and targeting 65 per cent occupancy in the coming financial year. We believe experience plays an important role in the hospitality industry, and we are curating personalised experiences for our guests. As a national hospitality player, we have policies in place towards responsible tourism. Appropriate measures are in place to ensure the wildlife is left undisturbed in its natural habitat. We are going to invest in technology infrastructure and going to use AI and deep tech for reaching out to the right audience. We want to play a significant role in spreading awareness around India’s diverse wildlife to the world.”