Technology Can Act As An Enabler In Achieving Goals IN MICE Ecosystem

Gokul Baja, Head Sales & Partnership, Cvent at BW Businessworld MICE Conclave & Awards explains as why the digital footprint and the actual physical footprint of an attendee in MICE ecosystem is different and how can we bridge that gap. Everyone in the MICE ecosystem has one objective and how technology can act as an enabler in achieving that objective.