Magazine Articles

PR is all about effective story-telling

Amisha Gutgutia, Director – PR and Communications (India and South Asia), Accor is seasoned communication professional with deep expertise in leading communication campaigns in the hospitality space.

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Hospitality success in 3 words: Network, Network, Network

Kerrie Hannaford, Vice President-Commercial, Accor (India and South Asia), believes converting a potential customer's "no" to "yes" is what Sales & Marketing is all about.

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Create a bond with your customer, don't just complete a transaction

Renu Basu, Head-Sales & Marketing, IHCL, believes being customer-centric means to create a customer-obsessed culture backed by data, digital and technology

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Brand Positioning crucial for hotel's iconic stature

Meena Bhatia, is an accomplished hotelier having spent four decades in luxury hotel brands and has been recognised by national and international awards.

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Hotel GMs have to lead by example

The parallel one can draw for the General Manager of a Hotel is like the Captain of a Ship. This is especially true about Kanika Hasrat, General Manager, Taj City Centre Gurugram who lives and pilots daily with a different set of loads, charters and deliverables.

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Personalised pitching a win-win situation for PR, Press

Rakhee Lalvani, VP, Public Relations and Corporate Communications, IHCL is the face that represents The Taj, as she moves back and forth, carrying shareable in more ways than one. Her business is to make it happen via relationships, news and views, timing it all to best effect

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Energizing and elevating the brand

"Sometimes you're ahead, sometimes you're behind...the race is long, and in the end, it's only with yourself” are words from the classic song “Everybody’s free to wear sunscreen” by Baz Luhrmann that Anshu relates to well.

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Hotel strategies will become more customer centric

Dr Jyotsna Suri, Chairperson & MD, Bharat Hotels who has taken The LaLiT brand chain to the pinnacles of success is certainly an inspiration for the aspiring women hoteliers.

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Incredible minds will find a silver lining in the darkest cloud

Passion can never be linear. I call it the secret gold that each of us carries. Follow your heart and see how this passion manifests, illuminating your path and energising your skills.

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Empathise with people and think on your feet if you want success

Sunaina Sharma Manerker, GM, Grand Mercure Mysuru, is an outgoing and dynamic customer service professional with a relentless drive to deliver more than just results.

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