Latest Articles in Marketing

Oman Tourism launches global advertising campaign

Oman Tourism announced the launch of its global advertising campaign for the upcoming season which will go live on television and other digital platforms. The campaign captures the essence of Oman at different levels and highlights diverse aspects of the destination.

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Meeting the Challenges of Hospitality PR

BW Hotelier spoke to some of the NCR's leading young hotel PR professionals to discover what they thought was the most challenging aspect of their jobs. Most seem to be trying to get a grip of the animal called Social Media.

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ICPB Announces 10th Conventions India Conclave in Hyderabad

The theme of the event is “Expanding The Boundaries – Mission Possible”, the focus area during the Conclave will be on all segments of MICE Industry - the Incentive, Exhibition and the Corporate Meetings, creating an opportunity for the members to look for new avenue of business development.

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11th Edition of The Park's New Festival Begins from September 1

The festival held in six cities across India will continue till September 21 and feature performances by contemporary artists.

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TRAC Appointed to Represent Maldives in India

India performed incredibly well for destination Maldives in the year 2016. Visitor’s arrivals from India to Maldives registered an overall growth of 27.9% over 2015 with total arrivals of 66,955 travellers. India is an important source market for Maldives as it shares a close relation with India and has distinct offerings for the Indian travellers.

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How to Tackle Bad Reviews

TripAdvisor’s Country Manager for India, Nikhil Ganju takes us through what hoteliers should think about when looking at reviews on their property and tips on how to maintain a positive reputation online.

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How to Work Smarter in the Hospitality Business

Any business that has customers is in the people-business, especially hospitality. In the hospitality sector, where sensitivity to customer reviews is extremely high, all departments are constantly over-worked. This is also because, hospitality is susceptible to immediate and, sometimes, harsh feedback.

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Preferred Hotels Signs Strategic Partnership with Chedi Mumbai

The addition of The Chedi Mumbai brings the Preferred brand portfolio in India to 30 hotels during its 15th year of operation in the country.

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Initiative by The Imperial to ‘Reconnect with Nature’

The program which featured nutrition consultant Sangeeta Khanna and Khetify, an urban farming initiative stressed on the need to grow your own food and be able to ensure what one eats is as chemical free as possible.

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Grand Mercure Mysuru Completes One Year

The hotel held a week of festivities which incorporated the principles of Planet 21, a sustainable development program by AccorHotels. It organized a Health Camp in association with Narayana Vidyalaya Hospital and Annapurna Eye Hospital. They also announced special anniversary packages.

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